The story of my logo

A few of you may have noticed that my site has had a little make over, with a new logo and links to pages across the top. I thought you may be interested in hearing how my little birdy logo came to be (its only taken me 2 months to blog about it!) . Just to jog your memory this photo was on the old header.

I wanted something clean and simple looking that linked back to Australia somehow (without using koalas or kangaroos). My friend Jana (who's a graphic artist) was really helpful in brainstorming ideas and doing sketches (thanks heaps Jana!), but I really didn't know what I wanted at that stage. Then one day Saffron and I spent the day at Taronga Zoo with our daughters, and I saw an Australian bird cracking an emu egg open by picking up a rock and hitting it repeatedly with a rock. I was amazed that a bird would know how to use a rock as a tool to go after an egg that was so big and difficult to crack, and I thought this would be a great starting point for my logo - representing creativity, progessiveness, thinking big and persistence.

So with this in mind I had a go at drawing up my own logo, and here's what I came up with (the only way I could figure out how to draw the bird was in one sweeping motion with my mouse, so it was a bit tricky to include the rock too).

I tried to pretty it up a bit.

I then spoke to another graphic designer - Sarah Baron - who nurtured my idea and improved upon it. Two hours after speaking to her she sent through these roughs (among others) and gave me the idea to use a needle to crack the egg as the needle is my 'tool' (and the egg represents big ideas and dreams). She was amazing and I'd highly recommend her - thanks Sarah!



















In the end my dad (who is also a graphic designer) came up with the final logo picture and I love it - thanks dad!

So now you know the story of my logo and what it means to me. I think that even if you didn't know the story, it would still be a pretty logo:)

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My friend Ally is having her first big giveaway on her blog, so head on over to see if you can snag yourself a huge pile of fabric!

And welcome to everyone who has come over from Kaye's blog . For those of you who haven't heard yet, she's having a massive giveaway each day to celebrate her 2 year bloggiversary - you wont want to miss this one!